Loewe’s Eye/LOEWE/Nature Spring Summer 20 Collection launch at Marais Australia

LOEWE releases the Eye/LOEWE/Nature Spring Summer 2020 collection of technical menswear inspired by the great outdoors with a series of photographs by Gray Sorrenti of the British actor Josh O’Connor hiking through misty valleys of ancient bamboo groves and cedar trees in the foothills of Japan’s Mount Fuji. This duality of character is reflected in the locations of Gray’s photographs, where the LOEWE man escapes Tokyo’s thickets of neon and noise to find solace in the forests and rivers of the Fuji-Hakone Izu National Park where he camps overnight after canoeing Lake Aishi with Japan’s iconic Mount Fuji in the background.

“I think ‘Eye/LOEWE/Nature’ shows how I see the Loewe man: he is day-to-day, but at the same time has a need to experiment. In a weird way, there is a conservatism to him, with a certain eccentricity inside.”

Jonathan Anderson

Notable pieces include pullover parkas, durable workwear jackets, polo shirts and a new range of organic cotton t-shirts with watercolor prints of landscapes to the Eye/LOEWE/Nature line. In addition to sturdy calfskin hiking boots in turquoise, orange and yellow, the collection’s accessories feature bags enriched with a wider range of functionalities, and introduce materials such as denim, canvas and a fluffy wool camouflage.

On the evening of 16th of January, Marais held an exclusive event with LOEWE to celebrate the Spring Summer 2020 Men’s collection Eye/LOEWE/Nature launch for the first time in Australia. For a limited time only, come explore the Eye/LOEWE/Nature at our Royal Arcade boutique.

Here are the launch party highlights :